Today’s roamers lack awareness of operators’ product offerings and benefits, and as a result, miss out on many updates and services that could potentially enhance their lives.
Meanwhile, most mobile operators are utilizing promotional SMSs mainly for short codes and roaming tariff information, rather than for promotion.
The Starhome® Proamotion SMS™ solution enables mobile operators to differentiate themselves in competitive markets by initiating unique, friendly and informative dialogue with international travelers via mobile text messaging. This service provides operators with the ability to promote their special offerings to outbound and inbound roamers using outbound SMS and Welcome SMS®s according to roaming segments.
Network operators enjoy increased earnings by attracting outbound, as well as inbound, travelers during their visits, and by solidifying their relationships while delivering targeted and customized messages to their roamers.
