Generates new revenue streams from mobile marketing campaigns
Today, mobile operators are realizing that the simple SMS messages of 20 years ago are no longer effective in creating new revenue streams. Times have changed and operators are now looking for ways to promote services on a more targeted level, with information specific to each roamer’s needs.
The optimal roaming campaign solution must be able to provide roamers with a way to monitor their data usage spending to avoid bill shock, but also serve to quickly establish a real-time relationship with their customers to provide a better user experience.
The evolution of SMS campaigns
The Starhome® Sparx™ solution has the ability to send micro-segmented mobile roaming promotions. Sparx continually gathers valuable information about roamers’ habits, usage and mobile lifestyle, forming a roamer profile that includes local and roaming behavior. Sparx is then able to generate a logical marketing campaign for each roamer, eliminating the common practice of indiscriminate bombarding of repetitive and irrelevant campaigns to roamers.
Additionally, Sparx incorporates real-time roaming analysis with advanced capabilities to identify and target specific roaming groups. Sparx’s versatility will not only enhance mobile operators’ roaming offerings and communication, but will also increase subscribers' awareness about their rate plan by offering tailored packages that include alerts while consuming data to remove the likelihood of bill shock.
The solution delivers cross media solutions and manages campaigns from emails to simple text messages to MMS, Flash SMS and more.
Different campaign scenarios may comprise:
- Informational campaigns
- Promotional campaigns: special offerings, new services available, new roaming packages, etc.
- Tariff campaigns to prevent bill shock, which include information from the roamer’s billing plan
- “Awake the sleepers” campaigns to encourage mobile phone usage while roaming
Want to know more, then check out the following Sparx movie.