Today’s roaming mobile marketing solutions do not fully utilize the latent potential for communicating with outbound roamers. Current solutions lack adequate customization and dynamism - two pivotal factors in the roaming campaign market today. Most roaming mobile marketing campaigns are directed at the masses in a hit-and-miss effort. This leads to missed opportunities that, in turn, lead to missed revenues.
The Starhome® Sparx™ solution is a roaming marketing and relations management solution that continually gathers valuable information about roamers’ habits; it then forms a profile for each roamer that includes local and roaming behavior. Sparx generates a logical marketing campaign for each roamer eliminating the common practice of indiscriminate bombarding of repetitive and irrelevant campaigns to roamers.
Sparx delivers cross media solutions and manages campaigns from emails to simple text messages to MMS, Flash SMS and more.
Different campaign scenarios may comprise:
- Informational campaigns
- Promotional campaigns: special offerings, new services available, new roaming packages, etc.
- Tariff campaigns to prevent bill shock, which include information from the roamer’s billing plan
- “Awake the sleepers” campaigns to encourage mobile phone usage while roaming
