As mobile operators search for new revenue streams, control of outbound roaming services and calls increases in importance. Currently, 70 percent of roaming calls are made back to the home country, and yet 20-50 percent of these calls are to other networks (both fixed and mobile).
Today’s mobile operators seek a solution that will enable them to route all of their outbound roamers’ calls through their network, thus collecting “lost” revenue.
The Starhome® Home Rerouting™ solution creates new revenue from existing traffic, with minimal changes to the HPMN network and ultimately obtains optimization of roaming calls. Operators are able to capitalize on existing interconnection tariffs, if the international tariff is higher than the national call legs. Roamers’ calls are rerouted so that the HPMN can collect the revenues generated by their outbound subscribers.